100% virgin olive oil. Anti-aging properties. Natural ingredients. Antioxidants. Paraben free. Innovative formula made with natural ingredients and olive extract for normal, dry or color treated hair. The olivella shampoo leaves hair shiny, restored and soft to the touch. Cleanses hair while adding benefits of antioxidants (vitamins a & e and polyphenols) to give hair strength, vitality and luster. Cruelty free. Www.Olivellaline.Com. Made in italy.