Tom's of maine botanically bright peppermint toothpaste is in a 4.7 oz. Tube that's been stripped of artifice. There are no artificial colors, flavors, fragrances or preservatives. It was also made without fluoride, phthalates, sodium lauryl sulfate (sls) and animal testing. It's an effective toothpaste with the fresh taste of peppermint oil and other natural flavors, and with xylitol as a sweetener. Botanically bright peppermint toothpaste is kosher and halal.