Natural. 100% pure botanical hair color. No chemicals. Cruelty free. Safe, natural hair color. Effective & economical. Usda organic. No animal testing. No animal ingredients. Complete application kit. Light mountain natural shade: black, your natural hair color: light blonde = reddish black. Light mountain natural shade: black, your natural hair color: medium blonde = reddish black. Light mountain natural shade: black, your natural hair color: dark blonde = reddish black. Light mountain natural shade: black, your natural hair color: red = reddish black. Light mountain natural shade: black, your natural hair color: light brown = deep brown. Light mountain natural shade: black, your natural hair color: medium brown = medium black. Light mountain natural shade: black, your natural hair color: dark brown = medium black. Light mountain natural shade: black, your natural hair color: black = deep black. If your hair is very porus, dry, damaged or overly permed, the only recommended shade for you to use is neutral from our original light mountain natural hair color & conditioner line. 100% natural. No harsh peroxide or ammonia. Fully illustrated instructions. Includes cap & gloves. Our black hair color contains only pure botanicals and nothing else. Certified organic by international certification services, inc.