Natural. Pure botanical hair color & conditioner. Cruelty free. No synthetic chemicals. Safe, natural hair color. Effective & economical. 2 step process for hair more than 10% white, gray, or blonde. Usda organic. No animal testing. No animal ingredients. Complete application kit. Light mountain natural shade medium brown: your natural hair color: light blonde = light brown; med blonde = medium brown; dark blonde = rich brown; red = auburn; light brown = rich golden brown; med brown = warm brown; dark brown = warm copper brown; black = warm black. Individual results will vary. Money back guarantee. Not to exceed the manufacturer suggested retail price. Shipping and handling not included. Return if not completely satisfied. No harsh peroxide or ammonia. Illustrated instructions. Includes cap & gloves. Our medium brown hair color contains only pure botanicals and nothing else. Includes cap, gloves and illustrated instructions. Certified organic by international certification services, inc. Www.Light-mountain-hair-color.Com.